Events feature
Real-world wellness activities right into users' pockets
What happens when you combine physical wellness events with a digital platform? At United Heroes, we tackled this challenge by creating a seamless events integration that brought real-world wellness activities right into users' pockets.
Timeline
The project spanned two months, allowing time to coordinate with TrainMe and ensure smooth collaboration. This period included design, development, and iterative testing to refine the integration.
Background
United Heroes aimed to expand its offering by connecting users with real-world wellness events, but building an events platform from scratch wasn’t the right path. By partnering with TrainMe, a company already established in event organization, we could focus on crafting a seamless, user-friendly experience.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
To better understand how users expect to find different elements within the events feature, we conducted a card-sorting exercise. This involved organizing various elements of the event management process into categories, then asking users to sort them into groups.
Design & Prototyping
Throughout the design process, we remained focused on creating a clear and intuitive user experience, allowing our users to easily navigate the different flows and accomplish their goals quickly and efficiently.
Implementation
Our development team, working closely with Train Me, built the infrastructure for the feature, based on our design and testing phase.
Testing & Optimization
Our next step is to monitor usage and gather feedback from our user base. Based on this feedback, we plan to optimize the feature further and add new features to enhance user engagement.
A seamless integration that connects users to real-world wellness events directly through the app. By prioritizing intuitive design, user research, and smart collaboration with TrainMe.
Smart Integration Over Reinvention
Instead of building an events platform from scratch, we partnered with TrainMe to leverage their existing infrastructure while focusing on creating a seamless user experience.
Research-Backed Navigation
Used card sorting exercises with users to understand their mental models, ensuring the event categories and structure matched their expectations.
User-First Event Discovery
Designed intuitive ways to browse, search, and get reminders for upcoming events - making wellness activities as accessible as possible.
Working alongside frontend developers and TrainMe's team, we transformed complex event management into simple, engaging interactions. Through iterative design and testing with real users, we crafted an experience that makes discovering and joining wellness events feel effortless.
Seamless Platform Integration
Created a natural extension of the United Heroes experience rather than feeling like a bolt-on feature
Key selling point
On the B2B side, the feature became a key selling point, helping United Heroes secure new enterprise clients. By offering real-world event connections, the platform strengthened its value proposition, positioning United Heroes as a comprehensive wellness solution that bridges the gap between digital and physical experiences.
Increase in user engagement
The integration led to an 8% increase in user engagement, with more users participating in wellness events. This contributed to a 10% rise in repeat app usage as users returned to discover new activities.